Friday, August 15, 2014

The Convertible Coat picked the renowned Golden A' Design Award last weekend in Milan

Photo: Marianne Vaha-Rainio

The Convertible Coat picked the famed Golden A' Fashion, Apparel and Garment Design Award 2014 at the annual A’ Design Award Gala which was held last Saturday evening at the beautiful Villa Gallia by the Lake Como. The coat is also participating in the Exhibition of the Award Winning projects at the MOOD (Museum of Outstanding Design) in Como from August 4th to 24th.

Photo: Heli MG

Monday, August 4, 2014

Friday, July 4, 2014

Eco Furs Packaging


Convertible Eco Furs pieces come with a handy wooden clips-hanger which keeps all panels safe while not worn or unattached to each other.




The swing ticket attached to the left armpit of the garment is a little booklet which includes, among other things, the comprehensive care instructions and tips for how to wear the garment.



The complimentary shower proof, folding carrier bag with handles and sealing zips ensures that your Eco Furs piece travels safely home from the store. You can carry the bag on your shoulder which makes bringing the piece along while traveling easy, too. Note that the piece can be stored in it - safe from dust and sunlight, while not being used - as well.  The unfolded bag is breathable.

Thursday, May 29, 2014

Making of Ms Butterfly Cape - Episode 1: Illustration




This video clip starts the document series showing what is involved in the production of a Heli MG Eco Furs piece.

Illustrations and video are made by me.

Wednesday, May 7, 2014

'Be Cool' by Maria N

The weather can be tricky at this time of the year. The coolest way to protect your ears from the spring wind is definitely the Heli MG audio earmuffs. Add a pair of quirky loafers and the ripped jeans. The result is very up-to date since the arts has a strong influence on this season’s fashion. It also gives a great promise of the coming summertime and its more informal wear. The vest is also a great choice for spring as it is not as heavy as a jacket and it can be worn indoors as well.


http://modafirma.com/boutique/heli-mg-eco-furs/debbie-audio-earmuffs-1392
  
Muff

Wednesday, April 16, 2014

A' Design Award 2014 winners are announced


A' Design Award and Competitions aims to highlight the excellent qualifications of the best designs, design concepts and design oriented products. A' Design Award and Competitions are organized and awarded annually and internationally in multiple categories to reach a wide, design-oriented audience. To Learn more about the A' Design Award please click here.

Here are 15 favorites of mine from 750+ winning projects of the period 13-14. My selection is based on the functionalism and the novelty factors. They're not in a particular order - I couldn't put them into any, such different and amazing each of them are.

conspiracy-sandal-shaped-jewels-by-gianluca-tamburini

Conspiracy-Sandal Shaped Jewels by Gianluca Tamburini - fantastic styles, details
and craftmanship combined with modern technology.

june-by-netatmo-by-raphaelle-raymond

June by Netatmo Sun Protection Coaching Bracelet by Raphaelle Raymond - once
again is proved the fact that something greatly functional can be beautiful too. 

the-hostess-by-daria-zhiliaeva-1

The Hostess Womenswear Collection by Daria Zhiliaeva - very impressive shapes
and prints!

the-remains-by-yau-kai-so

Images of The Remains by Yau Kai So - I love the elements of different
weights combined. The project images are fantastic.

wollstonecraft-capsule-collection-by-lizzie-montgomery

Wollstonecraft Capsule Collection Womens' Daywear by Lizzie Montgomery
- what a talented print maker!

the-kameleon-by-leila-rose-faddoul-1

The Kameleon Adaptable Clothing by Leila Rose Faddoul
- guess why I like it?

oksana-coat-hangers-by-bernhard-burkard-1

Oksana Coat Hangers Coat Hanger and Coat Rack by Bernhard Burkard - no need
to hide these behind the doors of the wardrobe and if they're not needed for the
purpose they're designed for they're very easy to store - a great seller I predict!

osteoid-by-deniz-karasahin-1

Osteoid Medical Cast, Attachable Bone Stimulator by Deniz Karasahin - I want
to break my arm!

olga-by-ari-korolainen

Olga Case by Ari Korolainen - another functional piece. The simple lines are the
spot on.

collectote-by-yun-hsin-lee

Collectote Multifunctional Bag by Yun Hsin Lee - 3in1 I like.

the-rain-dress-by-the-rain-dress-by-brown

The Rain Dress Urban Cycling Rainwear by The Rain Dress by Brown - bicycling in
the rain can actually be stylish and fun.

backpack-bed™-by-lisa-clark

Backpack Bed™ Outdoor Portable Bed by Lisa Clark - this product meets
a real and urgent need - hats off for it! Being a very nice design as well.

blossom-cava-by-packlab

Blossom Cava Challenging and Disruptive Design by Packlab - a perfection!

peltolan-blue-cheese-by-packlab--2

Peltolan Blue Cheese Innovative Brand and Packaging Design by Packlab
- I can see, smell, feel and hear Finnish Midsummer; a perfect job!

snowskate-by-kari-thomsen

Snowskate Skate For Soft and Hard Snow by Kari Thomsen
- another cool item to dig out of one's winter handbag.


A fantastic collection, isn't it! See more of period 2013-14 winners here and pick your own favourite TOP 15. And psst! Designers can join the next edition A' Design Awards & Competition with great discounts during 27-30 April using the earliest bird period fees. 

Eco Furs 7in1 coat won the renowned Golden A' Design Award 2014!

 

My convertible coat has been honoured with the famed Golden A' Design Award in Fashion, Apparel and Garment Design Category chosen as one of the winners by the transnational judging committee of the A' Design Awards & Competitions among a great number of submissions.

"The Golden A' Design Award is a prestigious award given to top 3% percentile designs that has exhibited an exemplary level of excellence in design. The designs are judged by a panel of three different jury which is composed of Academic, Professional and Focus Group Members. The designs are evaluated with score normalization to remove any biases and are voted on aspects such as functionality, ergonomics, engineering, presentation, innovation, usability, fun details, technology, and any other specific points that could be considered, each of these points are further weighted for different jury groups.

A' Design Award and Competitions aims to highlight the excellent qualifications of best designs, design concepts and design oriented products. A' Design Award and Competitions are organized and awarded annually and internationally in multiple categories to reach a wide, design-oriented audience." 

Please learn more about the A' Design Award by clicking here and about my winning project by clicking here.
 

Sunday, December 22, 2013

Cozy and Luxurious Christmas to All!


The butterfly bolero, a stylish black-tie accessory piece, is also lovely at the relaxed Christmas Eve/ Day celebrations with the closest friends and family. The Christmas gives a perfect opportunity to dress up cozily yet luxuriously.

This look is great especially for the redheads. Maroon balances the power of orange and gives Christmasy feel to the look. The accessories with golden details put luxurious finishing touch on it.

Wishing you all lovely and relaxing Christmas holidays!


http://modafirma.com/boutique/heli-mg-eco-furs/ms-butterfly-bolero-1394

Butterfly

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